Framing Yachting, PR & Digital Mgmt, Coastal RealEstate, Asia and Destinations.
Report: 15 (08. Apr. 2019 - 21. Apr. 2019)
Article Update of the Report 15, 2019!
Chinese brands become popular
Luxury consumption, investments and a huge appetite for Western products have been defined China the last couple of years.
Watching the Marketing and Influencer Market of Western Brands in China, there is evidence that a new “cultural confidence” is growing!
Now consumers are paying more attention to craftsmanship than status symbols when it comes to luxury, and it is an opportunity for domestic brands.
Even it affects slowly all branches, the fashion scene is taking already note. Yes, Chinese Fashion is on the way up showing! And meanwhile we also can add their creative production.
With it the word “国潮” (Chinese heritage hip) went 2019 from a buzzword to a legitimized concept. It is even used in China’s official government talks.
The next step after reducing the western market influence will be the international promotion and the export.
Visit the Asian Market section of
Topic Image: One of the nine Dragons at Beihai Park, Beijing. A typically screen wall of nine different Chinese dragons, which can be found in imperial Chinese palaces and gardens.
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