Framing Yachting, PR & Digital Mgmt, Coastal RealEstate, Asia and Destinations.
Report: 01 (31. Dec. 2018 - 13. Jan. 2019)
Article Update of the Report 01, 2019!
How you target your Asian customers?
The most important question for Luxury, Shipyards, Real Estate etc.: is there is a way to rejuvenate the brand design without destroying the traditional consumer core?
The luxury industry has focussed heavily
on high-spending millennial Chinese consumers. Some have revolutionized collections targeting millennials as they produce 85% of the total growth in the personal luxury market. And during the recent Chinese downturn they suffered a lack of traditional clients.